# Four main categories of AI implementation Go to [[Week 2 - Introduction]] or back to the [[Main AI Page]] - Enable innovation and discovery - Otimise operations - Augment and scale expertise - Create adaptive, persalised experiences For a full run-down on starting a business-case for AI technologies, see the section titled "Envision the possible and define your ideal outcomes" at IBM's [getting started with cognitive technology](https://www.ibm.com/watson/advantage-reports/getting-started-cognitive-technology.html) site. #AIBusinessCase